ASG's Marketing Services Manager Sophie Priest
ASG Marketing’s Marketing Services Manager Sophie Priest discusses the difference marketing can make to your business in 2012.
You’ve most likely made a New Year’s resolution for your personal life but what about your business life? 2011 was a tough year for those of us involved in business and it looks like 2012 could be even tougher.
Yet despite the uncertain conditions, many companies still report growth and outperform both their competitors and their market.
So what is their secret to success amidst global recession? What is the difference between those that sink and those that swim in the South West? Quality products? Great service? Low-prices? Reigning in spending? Innovation?
Yes, but these are only half the battle. What’s the point of doing all these things right if nobody knows about it? The companies that innovate their products and processes will have a better chance of survival. But not necessarily if nobody knows about it.
The businesses in the South West that were successful in 2011 and will be again in 2012 are those that are investing in marketing. They are talking to their competitor’s customers, creating new opportunities and winning new business.
The companies that choose to re-trench this year will risk not getting heard and be at the mercy of those that step up their marketing activity.
Here at ASG Marketing we’ve seen the difference a well executed and specifically tailored marketing plan makes to a business. Whether you’re a major outfit with over 100 staff or a small business with three or four, letting people know what is good about your business is vital to ensure its success.
Whether it’s direct mail, email marketing, social media, advertising, website and SEO, branding or PR such as articles and press releases – marketing is a powerful asset to your business and a sure-fire way to cultivate existing customers and win new ones.
It doesn’t have to break the bank either. Whatever your budget there is always something you can do and throughout 2012, here on The Echo, we will be discussing every aspect of marketing and PR to help you keep your New Year’s business resolution – to grow and make this year one to remember.
Operating from modern offices in Weston-super-Mare, ASG is a full-service marketing agency that employs twenty-staff and specialises in the implementation of brand and reputation, direct marketing, digital marketing and data management. Don’t hesitate to contact us for further information on 01934 428777, alternatively visit: www.asgmarketing.co.uk
