The vast majority of people, who use Twitter, rarely update through the website; they choose to update using Mobile devices. Potential Brand and business-damaging updates are now up in seconds. Anytime. Anywhere. Just think what that could mean for your Christmas and New Year customer service, good or bad.

Oli Johnson is an Advertising Copywriter www.orangejuicecopy.com. He is also Creative Director of Kerouac’s Dog Magazine TM – an independently published, underground Magazine for Creatives in Bristol – and Team Cheesecake TM Vintage & Pinup Boudoir photography