Well you are. It’s true. There, I’ve said it. Unfortunately, there is always a business, charity or service down the road which is even more amazing than you; who has something even more amazing to offer. Sadly, it’s no longer just enough for people to believe that your product does what it says on the label. They want to believe in you and what you do. And they’ll go elsewhere if they don’t.

Hurts doesn’t it?

That’s why, what you say in your advertising – and how you say it – is vital; it can make or break your business. Poorly chosen words (Copy) do not sell. Excellent Copy on the other hand means more customers, more sales, more business, and more money.

OrangeJuiceCopy.com will take what you want to say, and say it better; leaving that business down the road standing (evil laugh). Want to double your sales for example? Then a fantastically worded & expertly crafted Sales Letter will suck in money like a Dyson.

After all . . .

• It’s okay to have a great website – but is every word working its socks off?
• It’s okay to have an incredible Product or Service – but do you have the words to sell it?
• It’s okay to have an email campaign – but how do you get people to open it? How do you avoid the SPAM Filters?
• It’s okay to have top Google Rankings, AdWords and SEO – but what will make people click through to your site?

None of these, makes people want (or think they need) your product. Only persuasive, powerful words that make an impact with your customers will do it.

Put simply, good advertising sells. Fact.

So, for a fresh, original approach, concise, commanding Copy that will give your business the edge.

Just go to www.orangejuicecopy.com or email oli.johnson1138@gmail.com

Oli Johnson is an Advertising Copywriter and Creative Director of www.orangejuicecopy.com. He’s passionate about working with businesses to ensure they’re making the very most of their products and services, through the words they use across all their communications. He also likes Cherry Bakewells.

Creating value for businesses is far more than merely offering discounts and products at a cheaper price. Although this can work, one of the areas where many businesses fail, is not extending that value to the customers, or to their wider business model and strategy. This value does not need necessarily to be driven by cost – it’s driven by innovation and giving people what they want; it’s about being different – providing the best services (services that are indeed offered by X number of competitors) – enough to stand out. Creating value comes down to thinking what your customers will benefit from – and giving it to them. The ultimate question businesses need to be asking is: ‘Is my product really solving a problem?’ and ‘How does it solve it in a clear, unique way?’

Getting this right, means you will be able to have a hold over your competitors.

Oli Johnson is an Advertising Copywriter and Creative Director of www.orangejuicecopy.com. He’s passionate about working with businesses to ensure they’re making the very most of their products and services, through the words they use across all their communications. He also likes Cherry Bakewells.