Posts Tagged ‘advertising’

Your online newspaper needs you!

Posted in Local Affairs on February 16th, 2010 by Matthew Stone – 1 Comment

The Weston Echo news team is made up of volunteers, most of which have day jobs and dedicate a small amount of time per week to writing about the local subjects that interest them most.

We are expanding our news team as there are various areas that we do not currently cover in local interest which we would like people to write for, these categories are listed below so please have a look through to see what you would enjoy writing about. If you have any friends, family or work colleagues that would be interested please point them in our direction.

Benefits of writing for the Weston Echo

  • Get your voice heard in the local community writing about the things you love
  • Local recognition for your writing talents
  • Free promotion for your personal or business enterprise
  • Exclusive yourname@westonecho.co.uk email address
  • Being part of something new and exciting

The following categories currently require more writers to submit their stories:

  • Education
  • Local Affairs (General News)
  • Food, including restaurant reviews
  • Sport – Football, Motoring, Rugby to name but a few
  • What’s on, cinema and theatre

Are other categories not listed here always have space for more articles so take a look at the menu at the top, or even suggest a new category for us!

Contact Matthew Stone at editor@westonecho.co.uk for more information on getting started.

Matthew Stone is the Editor of the Weston Echo. He is also an established I.T. Professional working for a local database marketing company

I think you’re amazing. . .

Posted in Business, Local Affairs on January 7th, 2010 by Oliver Johnson – Comments Off

Well you are. It’s true. There, I’ve said it. Unfortunately, there is always a business, charity or service down the road which is even more amazing than you; who has something even more amazing to offer. Sadly, it’s no longer just enough for people to believe that your product does what it says on the label. They want to believe in you and what you do. And they’ll go elsewhere if they don’t.

Hurts doesn’t it?

That’s why, what you say in your advertising – and how you say it – is vital; it can make or break your business. Poorly chosen words (Copy) do not sell. Excellent Copy on the other hand means more customers, more sales, more business, and more money.

OrangeJuiceCopy.com will take what you want to say, and say it better; leaving that business down the road standing (evil laugh). Want to double your sales for example? Then a fantastically worded & expertly crafted Sales Letter will suck in money like a Dyson.

After all . . .

  • It’s okay to have a great website – but is every word working its socks off?
  • It’s okay to have an incredible Product or Service – but do you have the words to sell it?
  • It’s okay to have an email campaign – but how do you get people to open it? How do you avoid the SPAM Filters?
  • It’s okay to have top Google Rankings, AdWords and SEO – but what will make people click through to your site?

None of these, makes people want (or think they need) your product. Only persuasive, powerful words that make an impact with your customers will do it.

Put simply, good advertising sells. Fact.

So, for a fresh, original approach, concise, commanding Copy that will give your business the edge.

Just go to www.orangejuicecopy.com or email oli.johnson1138@gmail.com

Oli Johnson is an Advertising Copywriter and Creative Director of www.orangejuicecopy.com. He’s passionate about working with businesses to ensure they’re making the very most of their products and services, through the words they use across all their communications. He also likes Cherry Bakewells.